Philanthropy Awareness Initiative (PAI)
Rodel Foundation of Arizona, Scottsdale
October 13, 2010
Research conducted by PAI suggests that philanthropy faces an awareness deficit among even the most engaged citizens. Only four in ten can name a foundation. Only one in ten can identify a foundation’s impact on an issue they care about. We’d expect those on the frontlines of community improvement to know something about foundations that exist to support their work. Most do not.
When our economy was booming, few worried that the public didn’t understand the important role of foundations. In fact many foundations considered it a misuse of funds to advertise their good works. However, in our current economic climate, governments are seeking under every proverbial “rock” for new revenues. Some view foundations with their billions of dollars in assets, as an appealing potential income source. It is essential that foundations make a concerted effort to increase public understanding of the important role they play in building/sustaining our social fabric.
During this session, the presenters shared more of PAI’s findings, and then explored what individual foundations across the country are doing and can do to increase public awareness and understanding of philanthropy. One focus was on the unique role that trustees can play as foundation ambassadors. They also addressed what foundations can do collectively to generate meaningful dialogue between grantmakers and leaders in the public and private sector.
Presenters:
° Marcia Sharp, Principle, Millenium Communications Group
° Mark Sedway, Project Director, Philanthropy Awareness Initiative
Thanks to the Rodel Charitable Foundation of Arizona for sponsoring this program.
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